Axe is betting Gen Z is ready for a whiff of Y2K
Business Insider · 12 days ago
Spray tell: Axe is bringing back old-school scents and leaning into Y2K nostalgia. Axe US Axe is embracing its Y2K roots — but going easier on the spray this time. It's reviving old fragrances, and winking at the marketing that made it famous. It has new tech for a lighter spray to cut the…
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