Ford unveils the name and launch price for its midsize electric truck
Business Insider · 37 days ago
Ford's truck gets an all-new name: Fathom. Bloomberg/Getty Images Ford's new electric truck gets a sub-$30,000 starting price (even with delivery). The Detroit automaker also revealed the pickup's name. The truck is important for Ford: It's the first of a new lineup of EVs built on a new platform.
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