Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing

Meltem Kuran-Berkowitz has joined Spellbook as its chief marketing officer. Meltem Kuran Berkowitz Legal AI startup Spellbook has appointed Meltem Kuran-Berkowitz as its CMO. Kuran-Berkowitz wants Spellbook's marketing to help it hit the $100 million mark. Spellbook is embracing AI, but she draws…