Miss USA contestants sold vacation packages and asked fans to buy votes. It's the CEO's latest effort to stay relevant.

Contestants at the 2026 Miss USA pageant in Miami on August 27. Ivan Apfel/Getty Images The 2,400-seat Miami theater lit up like a Coldplay concert when the QR code dropped at the Miss USA pageant . A sea of phones — held up by supportive parents, partners, and past pageant queens — trained their…