PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.

Hayden Panettiere. Jon Kopaloff/Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter . Comms pros tell me Neutrogena botched its response to a sensitive reputational crisis around its alleged treatment of Hayden…