‘Starwashing’: How Space Companies Use the Greenwashing Playbook While Engaging in Environmentally Damaging Practices

Marissa E. Yingling, University of Louisville From launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic – with a new twist. In a space economy projected to reach US$1.8 trillion by 2035, they sell space exploration narratives by…