Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

Meta CEO Mark Zuckerberg. Bloomberg/Getty Images Meta ran ads on social media and in print newspapers following a multibillion-dollar settlement. The advertisements call on TikTok and YouTube to join Meta in new protocols for teen safety. We spoke with PR pros about the upside and risks of this…